Funds4Runs

4 years ago   |   By Stephen Watkins

England and Wales Cricket Board has partnered with LV= General Insurance to financially support focus areas of the grassroots cricket community that have been impacted by COVID-19 with a £1million investment fund
#Funds4Runs will directly help four key areas recover and rebuild - children from deprived backgrounds, diverse communities, disability groups and women and girls’ programmes
England stars Mark Wood, Lauren Winfield-Hill & Jordan Williams helped launch the partnership at a unique virtual media event hosted by Isa Guha & Michael Vaughan today
The partnership continues LV= GI’s long-standing association with cricket, which stretches back to 2002
You can register your interest in applying for #Funds4Runs at www.ecb.co.uk/funds4runs
England and Wales Cricket Board (ECB) and LV= General Insurance (LV= GI) have today launched #Funds4Runs – a pioneering initiative aimed at helping the grassroots cricket community recover and rebuild financially following the COVID-19 pandemic.

The £1m investment, jointly funded by the ECB and LV=GI, will focus on key areas where access to cricket support or cricket itself has been limited - children from deprived backgrounds, diverse communities, disability groups and women and girls’ programmes

The initiative, and LV=GI’s support, will also help deliver against three wider ECB objectives – delivering the purpose of ‘connecting communities and improving lives’ through cricket, increasing the relevance of cricket locally and growing long-term engagement with the game in these communities.

Financial support from the initiative will be accessible to affiliated clubs, All Stars cricket centres, Community organisations, County Cricket Boards and Cricket Wales. Interested parties can register their interest in #Funds4Runs funding at ecb.co.uk/funds4runs or find out more information at lv.com/gi/cricket now.

The ECB Participation and Growth teams will oversee the administration and determine final financial approval while working collaboratively with local county cricket boards to ensure priorities in their local areas are met.

The fund will show initial financial support with two live projects – expanding the existing All Stars programme and a new partnership with the British Film Institute.

This funding of All Stars Cricket projects will be extended to urban areas in every County region going forward.

For further information and how to register go to https://www.ecb.co.uk/sponsors-and-partners/LV=funds4runs