Inspiring Generations

5 years ago   |   By Stephen Watkins

The England and Wales Cricket Board (ECB) has unveiled its new strategy for the game.
“Inspiring Generations” is the blueprint for the future of cricket from grass roots right up to the top end of the professional game.

The new strategy (see the document link at the foot of the page)– which will come into play from January 2020 – will see a significant increase in investment across six priority areas:

GROW AND NURTURE THE CORE – Ensure that there is a thriving county network at the heart of the domestic game
INSPIRE THROUGH ELITE TEAMS – Create and celebrate the heroes at the pinnacle of the elite game
MAKE CRICKET ACCESSIBLE – Give more people the opportunity to engage with cricket more often
ENGAGE CHILDREN AND YOUNG PEOPLE – Inspire a new generation of players and fans to develop a love for cricket
TRANSFORM WOMEN’S AND GIRLS’ CRICKET – Drive cricket’s progress to becoming a truly gender-neutral sport
SUPPORT OUR COMMUNITIES – Use our purpose to connect communities and improve lives more broadly across society
In creating its new vision the he ECB acknowledges that recreational cricket is the lifeblood of the game. In total 22 of the 26 strategic activities will be delivered and funded through the county network.

Herefordshire Cricket Board Director of Operations, Steve Watkins welcomed the new strategy.

He said: “It is an exciting time for cricket and we are delighted to see that the recreational game is at the very heart of developments over the next five years.

“In preparation for 2020 the Herefordshire Cricket Board Board and Herefordshire County Cricket Club have merged to develop a joint approach for the first time. This will help us not only to identify how we can improve on what we already do but also how can take advantage of the exciting new opportunities that will come about as a result of the new strategy.”

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Inspiring Generations